Our Methodology
We believe in transparency. Our TrustScore is calculated using a proprietary algorithm that analyzes multiple public data points. We do not accept payment to alter scores.
Court Records
Penalties for lawsuits and judgments.
BBB Rating
Based on Better Business Bureau grade.
Business Age
Longer history suggests stability.
License Status
Active and valid licenses are rewarded.
Complaint Response
How well a business handles complaints.
Review Average
Average star rating across platforms.
Review Volume
More reviews provide a clearer picture.
Sentiment Analysis
AI analysis of what customers are saying.
Frequently Asked Questions
We aggregate data from publicly available sources including state court records, Secretary of State business filings, licensing boards, and popular review platforms like Google and Yelp.
Absolutely not. Our scores are 100% data-driven and algorithmic. The only way to improve a score is to improve business practices, resolve complaints, and earn positive public feedback.
If you believe there is an error in the data used to calculate your score, you can use the "Challenge This Score" button on your business profile. We will investigate and correct any verified inaccuracies.